A $12.7 million Thursday night will excite those who are thinking a $100 million 4-day but I'm not buying it. It's still an 'R' rated comic book movie on Valentine's Day weekend. It will still be successful & be in contention for the Bonus.
A 'C-' Cinemascore spells doom for the Coen Brothers.
It's still Awards Season & this could surprise but I think this has run its course.
A 'PG-13' romance on Valentine's Day weekend? Destined to win the Bonus.
Second weekend of horror mashups are historically disasters. History won't change this time either.
If adults want a laugh, they have a new option. Let the disappointment continue.
A nice movie if your grandparents go out on V-Day. What a disappointment.
Horror movies on V-Day weekend? A Christmas movie would do better.
Raunchy Spring Break comedies won't do well either.
Nor will mediocre Young Adult adaptations.
It's still a political season so this could still do decent business, but this has already been rejected by most audiences.